LAWSON, now approaching its fourth year under the leadership of President and CEO Takeshi Niinami, will begin a new effort to become "the 'hot' station in the neighborhood." By reforming its organizational structure and making personnel changes to achieve the goals of Lawson Challenge 2007, LAWSON, as the innovative leader in the convenience store industry, will seek new challenges and create a corporate culture that helps its employees to grow and develop.

Backed by this new corporate culture, LAWSON will work to create more individualized stores and establish an earnings structure that incorporates the tenets and productivity improvements of today's evolving service industry. And as a company that encourages its people and organizations to develop, LAWSON will strive to build stores more closely in tune with local areas and communities, further reenergize existing stores, and reinforce its franchise store support system. In this way, LAWSON will create stores that win even greater support from customers through a stronger focus on local communities.

Organizational Change (Effective March 1, 2005)

Key Points of Change
· A new CSR Promotion Office reporting directly to President Takeshi Niinami will be set up to actively drive forward CSR activities, a key element of Lawson Challenge 2007.
· With the remit of fostering employee development and creating a more effective and rewarding working environment, the Human Resources Station will be given new functions and come under the direct control of the President.
· The administrative areas of the operating divisions will be aligned with those of the development divisions to reinforce the framework for implementing regional strategy.
· Employee education and training and personnel, currently the responsibility of the FC Support Division, will be transferred to independent organizations under each regional manager. This will boost Companywide efficiency by enhancing cooperation and responsiveness between head office and regional branches.
· With the full-scale roll out of Natural Lawson, Next-Generation Format Project Team will be strengthened and upgraded to Next-Generation Business Development Division.

Executive personnel changes (Effective March 1, 2005)

New Positions	name	Current Positions
Member of the Board Senior Executive Vice President Chief Financial Officer (CFO)	Eiichi Tanabe	Member of the Board Senior Executive Vice President Chief Financial Officer (CFO)
Member of the Board Executive Vice President Chief Risk Management Officer (CRO) In charge of Corporate Ethics In charge of General Affairs In charge of Internal Audit	Katsuhiko Yamasaki	Member of the Board Executive Vice President Head, Line Support Division Chief Risk Management Officer (CRO) In charge of Corporate Ethics In charge of Human Resources
Senior Vice President General Manager, Kinki Lawson Branch	Ichiro Okuda	Senior Vice President General Manager, Kinki Lawson Branch
Senior Vice President General Manager, Next-Generation Business Development Division	Takatoshi Kawamura	Senior Vice President Next-Generation Format Project
Senior Vice PresidentGeneral Manager, Store Development Planning Division	Konoshin Deguchi	Senior Vice President Head, Store Development Support, Line Support Division
Senior Vice President General Manager, CSR Promotion Office	Yoshio Shinozaki	Senior Vice President Executive Assistant to CEO
Senior Vice President General Manager, Productivity Enhancement Project Team	Takaki Mizuno	General Manager, Productivity Enhancement Project Team
Senior Vice President General Manager, Hokkaido Lawson Branch	Hisashi Yasuhira	General Manager, Hokkaido Lawson Branch

Personnel changes (Effective March 1, 2005)

New Positions	name	Current Positions
General Manager, Line Support Division	Atsuhiko Seki	General Manager, General Affairs General Manager, Environment & Social Responsibility Dept
General Manager, Corporate Communications Office General Manager, PR/IR	Jun Miyazaki	General Manager, PR/IR